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Pure has officially launched its first multi-channel menu today (20 April), following the company’s transition into a business spanning retail, catering and wholesale sectors.
The menu includes 40 new items across all three channels. New additions include pulled beef in wraps and sandwiches, alongside high-fibre ingredients and dressings such as Korean barbecue.
News of the launch comes as the retail division reported 9% like-for-like growth in the first quarter of 2026.
The catering arm, which began as a local delivery service, now operates as a multi-million-pound business and provides food for large-scale events and office meetings across London.
Meanwhile, the wholesale channel was launched in April 2025 and currently supplies 50 products to more than 60 locations. These sites are located across London and Birmingham.
Pure plans to increase wholesale distribution and scale its catering operations, as well as open further retail sites during the year.
Spencer Craig, chief executive of Pure, said: “Completing our transition to a multi-channel business and launching our ‘All Round Goodness’ menu across all three channels is a major milestone for Pure.
“We’ve built three complementary channels that allows us to meet customers wherever they are on-the-go or at work, while staying true to the quality, flavour and nutritional standards that define the Pure brand.”
He added: “We’re excited to continue accelerating growth across retail, catering and wholesale in the year ahead.”
