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Wingstop UKI has launched its first site in Harlow at The Water Gardens, marking the chicken brand’s fifth Essex location following the success of its Chelmsford, Basildon, Lakeside and Southend restaurants.
Situated in Harlow town centre, The Water Gardens is an open-air shopping destination offering several high street stores, cafés and restaurants.
The new 3,024 sq. ft venue can accommodate up to 75 covers and joins a town with one of the youngest populations in Essex.
Wingstop said the town’s rapid growth and continued regeneration makes it a “natural home” for a brand that centers “bold flavours and youth culture”.
Visitors to its latest restaurant can select from its full menu of wings, tenders, burgers and sides along with its milkshakes, freestyle drinks, Camden Town Beer and churros.
Wingstop UKI currently runs 92 locations across the UK and Ireland and with a workforce of over 3,000.
The company said that within the next five years, it plans to expand its portfolio to 200 stores.
The chain added that its popularity is pushed by its “standout product and culture-led marketing” that strikes a chord with a younger audience, through collaborations, events and partnerships with the music, fashion and sport worlds.
Chris Sherriff, CEO at Wingstop UKI, said: “We’ve built a loyal, flavour-focused community in Essex, so opening in Harlow is a natural next step for us to keep growing and connecting with even more passionate fans. The Water Gardens is a fantastic spot for us, and we can’t wait to serve the local fans. With Dragon’s Breath on the menu right now, there’s no better time to come down and discover your new favourite flavour. A huge thank you to our team for making this opening happen.”
Dionne Thomas, centre manager at Water Gardens, added: “We’re delighted to welcome Wingstop UKI to The Water Gardens. Their arrival brings an exciting new dining option to Harlow, and we’re confident their bold flavours and quality offerings will be a fantastic addition to our food and beverage lineup. We look forward to seeing our customers enjoy this popular brand at Water Gardens.”
