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The night-time economy could receive a significant financial lift during the FIFA World Cup tournament, according to the Night Time Industries Association.
The trade body predicts that UK pubs will sell more than 50m pints of beer while the competition takes place.
Hospitality venues are preparing for an immediate rise in customer numbers as England and Scotland begin their group matches within the next seven days.
NTIA expects the football tournament to increase consumer spending and support employment in city centres across the country. The opening fixture between Mexico and South Africa begins today in Mexico City.
Michael Kill, chief executive of the Night Time Industries Association, said: “The World Cup is one of the most powerful catalysts for the night time economy, bringing people together in pubs, bars and venues across the country to share in moments of excitement, pride and celebration.
“From the opening match between Mexico and South Africa through to the final, we expect football fever to sweep Britain, creating a significant boost for businesses operating throughout the evening and night time economy. We estimate that more than 50 million pints will be sold in pubs during the tournament, generating hundreds of millions of pounds in economic activity and supporting thousands of jobs across the sector.
Kill added: “The impact extends well beyond licensed venues, benefiting suppliers, transport operators, local businesses and high streets across the country. Every win drives increased footfall, longer dwell times and stronger consumer spending, creating valuable opportunities for businesses across the night time economy. The further the home nations progress, the greater the economic impact.”
