Edgbaston Stadium and Levy UK and Ireland extend joint venture partnership

Edgbaston Stadium and Levy UK and Ireland have agreed a long-term extension of their joint venture partnership. 

The agreement represents the longest contract signed by Levy in the UK and Ireland and will support the ongoing transformation of the Birmingham venue.

It also coincides with the third phase of the Edgbaston Masterplan. This redevelopment includes the construction of a new stand, a Radisson RED hotel and expanded spectator concourses, with completion scheduled ahead of the Men’s Ashes in 2027.

The partnership operates the Xcelerate with Edgbaston hospitality skills and training hub. The facility has provided training for more than 5,500 people, aiming to support regional economic growth and create long-term careers in the hospitality sector.

The stadium’s food and beverage operations will continue to be managed by the Levy team. 

Jon Davies, chief executive of Levy, said: “We are delighted to extend our stay at Edgbaston through our established Joint Venture. This is a close and trusted working partnership built on a shared ambition to be the best in the business.

“It is a proud moment for us to sign the longest contract in the history of Levy UK + Ireland. Moving forward, we are focused on working together to maximise community involvement and building on the incredible impact of Xcelerate with Edgbaston.”

Craig Flindall, strategy director at Edgbaston, added: “Through signing the contract extension, we’re also continuing to facilitate the next generation of talent through the Xcelerate with Edgbaston training facility.

“With the next stage of our stadium Masterplan well underway, we’re excited to be able to deliver our new hotel, redeveloped stands, and enhanced spectator facilities in time for the Men’s Ashes in summer 2027.”