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Young’s Pubs has launched a click and collect service across 34 of its venues ahead of the summer sporting season.
The digital update allows customers to order and pay for alcoholic drinks using a mobile phone application or an in-pub QR code.
Users do not require a specific table number to use the system and receive a text message when their order is ready for collection at the bar.
Company managers designed the technology to reduce waiting times during high-volume trading periods such as the World Cup and Wimbledon.
The system targets both standing and seated customers to help bar staff manage peak demand.
The company said: “We’re anticipating a very busy summer across the Young’s estate and are delighted to be launching our click and collect service across select pubs to help reduce queues, improve service and enhance our guest experience during these busy periods.
“The new service is a first as it allows our guests to order without needing a set table, meaning they can make the most of the atmosphere with fellow fans, whilst our own teams can manage demand more effectively behind the bar.”
