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Emirates International Investment Company (EIIC) has announced its acquisition of a strategic minority stake, valued at $1.8bn (£1.3bn), in the Copenhagen-based coffee chain Joe and the Juice.
As part of the transaction, the investment arm of National Holding will support the company as it accelerates store openings globally. General Atlantic continues to hold a majority shareholding in the business following the deal.
Joe and the Juice currently operates more than 480 stores across 23 markets, and reported revenue of approximately $500m (£369m) in 2025. The chain recently opened its 100th franchise location.
The brand intends to use the partnership to expand its footprint across North America, Europe, Asia, and the Middle East by leveraging National Holding’s expertise in the consumer and hospitality sectors.
Thomas Nørøxe, chief executive of Joe and the Juice, said: “Joe and the Juice has scaled into a truly global brand, and we continue to see strong momentum across our markets.
“We are pleased to deepen our partnership with National Holding Group, as we pursue our international growth ambitions and bring the Joe experience to more customers around the world.”
Joseph Iskander, chief executive of EEIC, added: “We believe Joe and the Juice presents a compelling growth opportunity around the world.
“We have long admired the strength of the brand and its ability to resonate with a diverse customer base. Its products have demonstrated enduring appeal over time, and we look forward to deepening our partnership with the team as they continue to scale the business.”
