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Tripadvisor has agreed to sell its online restaurant platform TheFork to American Express for $700m (£522m), which the company said would allow it to focus on travel experiences while expanding the Amex dining network across Europe.
TheFork, Europe’s leading restaurant reservation and management platform, operates in 11 countries. It allows users to discover local restaurants, read genuine customer reviews, access a range of discounts and book tables ahead.
Tripadvisor’s decision to sell the asset follows a strategic overhaul to drive shareholder value by focusing on its core experiences division. The company has however acknowledged TheFork’s value over the decade-long working relationship.
Matt Goldberg, CEO, Tripadvisor Group said: “This agreement reflects two things we believe deeply: the tangible value across Tripadvisor Group’s portfolio and our ongoing focus on the opportunity we see ahead in Experiences.
“We’re proud of what we’ve built with TheFork and grateful for the team’s work to secure a leading position in European dining. I’m confident that we’ve found an ideal home for them and look forward to expanding our relationship with American Express in the future.”
Stephen Squeri, chairman and CEO of American Express, added: “In addition to welcoming TheFork to the American Express family, we’re excited about the opportunity to deepen our relationship with Tripadvisor going forward.
“By building on our shared strengths across dining, travel, and experiences, we have opportunities to create even greater value for customers and partners.”
The proposed transaction is expected to close before the end of 2026.
