Caprinos sales rise 15% during first week of World Cup

Caprinos has seen sales rise by 15% year-on-year during the first week of the World Cup, driven by late-night tournament orders across its 120 stores. 

The news comes as the franchised pizza brand recorded a 38% uplift in like-for-like orders during last night’s (17 June) England match against Croatia. 

The company likewise reported thousands of pizza sales after midnight since the opening match, as consumers altered dining habits to watch early-hour fixtures.

More than 50% of the chain’s stores now operate after midnight, according to management. 

Gul Nawaz and Khalil Rehman, co-founders of Caprinos, said: “Across our UK stores, we’ve seen a significant shift in how consumers are ordering with us during the World Cup. This has been driven by a real move towards late-night dining, bundling, and mixing and matching different product types from across our menu. 

“We are expecting these trends to continue as the tournament progresses, with particular peaks around England matches, which present new opportunities for us to introduce the Caprinos brands to consumers and build long-term brand advocacy.”